Green Banking concept

 

In nowadays, businesses try to achieve success in competitive environment. It is a challenge to companies. The best way is given good customers satisfaction through provide good customer service to win this challenge. This is not just provided goods or manufacturing, but also in financial institutions specially banking.

Technology is the collection of technologies, skills, methods & processes used in the production of goods, services or in the accomplishment of objectives. The one of the best ways is using technology for business process to achieve success of the business in competitive environment & also can give good services to customers.

Bank is an entity which provides financial services.  Competition in banking is also very tight. Each bank should be managed & offered good services for their Customers. Therefore, banks use technology to attract customers and to give better services. Through this can get competitive advantages to banks & customers. Present banks have introduced many technologies for their customers.

Many banks have implemented technology oriented banking practices banking to offer their customers a variety of online services with more convenience for accessing information and making transactions (Safeena, Date, Hundewale & Kammani, 2013).

Jeong et al (2013) as cited in Sripalawat et al (2011) mobile banking provides financial transaction services such as balance check, fund transfer, and bill payment via a mobile device such as cell phones, PDA, and smart phone.

The evaluation of technology of banking started with the use of automatic teller machines (ATM). ATM supports for financial transactions of users from financial institutions in a public space without the need for a bank cashier, clerk or any bank employee & no need to fill a slip. Therefore, banks can reduce paper usage & carbon usage. Furthermore, cash deposit machines (CDM), online banking, and mobile banking are introduced technology by banks in Sri Lanka.

Under mobile banking using mobile devices and smart phones, bank customers can perform their transactions such as bill payments, transfers of funds, checking balances, etc. Those are the benefits of using technologies for banking activities. Mainly, reduce paper usage & carbon usage because of using technologies for banking  activities. It is a green banking initiatives which is promoting environmentally friendly practices and reducing carbon foot prints and paper usage from banking activities. Further, the customers accept technology of banking which refer that they accept green banking initiatives.

Although, banks have introduced new technology customers' adoption decision depends on various factors such as convenience, secure, ease of use etc. Customers acceptability of technology depends on customers adoption of technology such as online banking, mobile banking & ATM etc. A study by Jeong et al (2013) as cited in Sripalawat et al (2011) carried out that positive & negative factor affecting in banking acceptance in Thailand. They have considered subjective norms, perceived ease of use & self-efficiency as the positive factors & device barriers, perceived risk, lack of information & perceived financial cost as the negative factor.

In this Study, researcher focus on a set of determinants that influence the adoption of technology of banking based on technology acceptance model (ATM), were considered to examine consumers behavioural intention to adopt the technology of banking perceived usefulness, perceived ease of use, perceived credibility and user satisfaction & will investigate the impact of customers acceptability of green banking initiatives on banking performance.